Are your customers actually interested in the recipes you’re considering trying or the table settings you want at your fantasy wedding? Probably not. There are actually a few instances where I’ve seen this done successfully, but overall this tactic doesn’t work. Mixing your personal interest boards with business-related boards. Also, look to other businesses similar to yours on Pinterest for inspiration.Ħ. Find other local businesses in your area to engage with and stay updated on what your customers are pinning alongside items from your business. The nature of Pinterest is based on collaboration. Enabling these notifications means you’ll never miss responding to a Pinterest comment or getting a feel for how popular your pins are.ĥ. Not enabling notifications. In your Pinterest profile, you can turn on notifications for when someone engages with or comments on your pins. Completing your entire profile is important for SEO purposes and helps you look more professional.Ĥ. When you have a business account, you can select your “business type,” add your location, verify your website, and create a short “About You” section for your profile. Without a business page, you’re missing out on valuable analytics! Make the switch to a business page today.ģ. But as a business, you want to make sure that you set up a Pinterest Business Page.
If you jumped on Pinterest in the beginning, you may still have a personal account. Using a personal Pinterest profile instead of a business page.
Upload a clear, easy to recognize logo for your profile picture and use your business name as your profile name.Ģ. The first step in getting started on the right foot on Pinterest is to create a profile that is full of details and represents your business. To help you begin pinning your way to success, we’ve assembled a list of 25 mistakes to avoid:ġ. Whether you’ve been too busy to figure out what Pinterest is all about or have fully embraced the social network, there are things you don’t want to do on Pinterest as you get started or more involved. Pinterest users also buy more of the items they encounter in pins than items on Facebook, and spend 70 percent more money when they arrive at your website from Pinterest versus non-social referrals.īut how can you successfully use this channel for your small business or nonprofit without looking dumb? This highly visual platform has 150 million active users that conduct 2 billion searches every month. Pinterest is one of the hottest new social media networks for small businesses and nonprofits. Danielle Cormier Last Modified: Ap6 min read
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